LESS CHAT MORE ACTION as Pete told me as we were swimming by the river at the weekend, yep, it's true, always chatting about how i'm gonna do this and that and nothing. So, i've decided to do something, like sit here on the computer whilst meant to be sorting out my desk/run a business. But, I have a reason (or another excuse?).
Goal list. Being accountable to someone. Something. You, computer.
So I'm going to try really hard to write a list of goals each week and spend 20 mins seeing if I've done them and next steps etc, referring back to the goals,seeing how realistic they are, how many achieved.
THE MOST IMMEDIATE LIST EVER. i.e. this month please, thank you.
- inventory - most important - I'm going to photo everything I have and then try to save it some orderly fashion - can you help with this? no, I'll have to ask my inter (YES! I have an intern!) Photo every piece, record it. Measure it. Price it - how much I bought it, how much profit...this may take longer.
- website - suuupper important - design/logo/upkeep - I have phoned the man, he no call me back, maybe find this other man to help me. Still super stuck on ideas I like, want, simplicity. The website is $450, so you get for what you pay for maybe? Simple, do I dabble in a logo/design? New ones I like is this one - very simple.
www.blackvelvetcircus.com - I really wish I'd thought of using a Polaroid first. Think has to be all white and maybe a picture of model on the front in this style with hyperlinks around, or keep it simple with just using photos. Either way aim is to meet with A man any geek to get website cogs in motion. Any ideas? Help me.
- set up basement as YO! HQ! so need to organize rails and set up a studio - mop, clean - idea to open basement for appointment only, needs to look like a mini shop, not a dark dingy basement. Photo next week. Ask Nique to have a look and advise.
- Photos - wider/bigger photo paper - blush colored (ok, this is not important)
- photo shoot! need to email models to see when are free and photo everything again and also lots of new stuff - will be long day, styling, pressing and uploading all on to website etc - also thinking maybe etsy store or ebay additionally to gain more interest. Maybe a blonde model - advertise for one more.
-- New stock - SHOPPING. OK, this is last on list as I feel people have seen old stock and it's just the stuff that didn't sell the first time round, so maybe a limit on what/how much, but feel like need some killer pieces for when website up.
- join a support group - meet up with other people who are starting businesses to get ideas and stop doing Charlie's head in.
LONG TERM/NEXT FEW MONTH GOALS:
- social marketing - people have stopped looking now at blog etc, so need to gain more interest - email press here/back in UK, get people to send it round work/friends back in UK - traffic to website - send some blog girls some free stuff so they can write about it on their blog (i.e. susie bubble and http://www.ameliasmagazine.com/magazine/fashion/ and lots more to add to this list)
- collaborate with new designers here in Portland to sell on site too - modern, affordable styles that fit in with trend - approach college once website up and running - inspired by nasty gal website who seem to be moving more away from vintage and into this, e.g. where the money at?
- develop YO! bridal/thrifty lines - consignment lines - wedding dresses and second hand dresses etc that aren't vintage, e.g. things from mine and friends wardrobe topshop, zara etc (like a mini ebay)
- learn how to use quickbooks to take a hold of finances, and not pay someone to do this for me
- get an iphone (personal and business course)
- have links with UK - freelance work as buyer for companies - sourcing prints/on trend pieces - contact buyers/old company - next time back in UK arrange meet ups?
- rent a studio so i can actually 'go to work' instead of pottering on the sofa (long term)
- SELL loads.
- have pop up shops here in portland once in a while, or open studio/basement for portlanders.
- have a mini team - aside from me (long term)
PERSONAL GOALS:
(Vintage fashion is a win-win. It’s about upcycling, recycling, thriftiness and great design. Telegraph link I just found)
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