Thursday, August 26, 2010


OK, 20 minutes and 4 days late update, means that i've been *busy*...
Right answer my list lets see:
- inventory
- website
- basement
- photo paper
- shoot
- stock
- support group
- models
- dog
- body
- fags

In order:
Inventory
1) My inter Sora is absolutely astoninglyamazzing, much more with it than me and interns=work experience, I hope I can teach her something one day instead of the other way round. Needless to say, tick, yep, the inventory is done, she saved it all in a fancy excel sheet with measurements etc
Next Steps = take stinkers to dry cleaners/Measure all the garments
2) Website
Sora wrote this fancy thing and put in up on craigslist - it's been a small nightmare as trying to get one on the budget I have is hard. But, I'm meeting this girl in 2 hours- she's a graphic designer and looks brilliant, hope she works out and of course is about 5 pounds, sure that will be the case.
I also did alot of cutting and sticking yesterday and felt like I was doing a school project, but anyway, it's a vision and it's my vision for my website, now all I need to do is find someone to actually kapaz it onto and into a computer and world wide web, again got meeting with this guy called Zac next week and hoping he will as well cost about 5 pounds as well...

Ok - so basically I'm hoping this is under control. I've also set up shopify.com and looking into bigcartel.com which hosts your websites for you, so these guys above are kind of aesthetics, but should be up and running in a month...(please)
Next Steps= Upload images on shopify, consult with Zac and design lady and work to deadlines.
3. Basement
Yep, under control, will take photo next week - I have my first 'appointment' only coming over on Friday, so it looks like a mini shops, rails everywhere, hooks and shelves, just got permission from landlord here to re-paint it all white, so this weekend, painting. Photos next week of it looking pretty.
Next Steps= paint, price up all garments.
4. Photo paper - Nope, not bought yet, wait a little bit, going to buy some blush or grey. Going to do shoot on the porch again as still sunny.
5. Shoot- this Saturday - shooting loads of new stock, Marlene = model, Me and Sora - planning outfits on Friday, bought some weird socks and new boots for styling, could potentially be very dodgy.
Next Steps= edit, upload all photos onto blog and facebook, start on shopify.
6. Stock - OH YESSSS!!! My favourite bit. Found some killer stuff, amazing, amazing. Fav finds this week - sheepy hat, leather skirt, sheer and black top.
Next steps: none, do not do anymore shopping till you sell something.
7. Support group - Yes, I have found one and going to this one tonight.
Hi Tea is a business women's gathering dedicated to education, marketing support, networking and cooperation in order to grow our businesses! We are all busy women and are looking for real value and consistency in a business support group!
I am scared.
I have another one on Sunday with this random girl at her house who has just started up her own business so that should be better, but not sure what all these meetings will do for me?
Next Steps: Learn something from why I am going to 'Hi' Tea.
8. Advertised for Models - We advertised for one. We got lots of responses. We're still looking for the right one.
(can't turn image round sorry).Shall I show you the rest?!
Next Steps: ummmmm??????


PERSONAL:

8. Dog
Which one, which one?!

9. Cameron Diaz bod
Did a 2o mile bike ride, nothing else. Charlie and I ate lots of chips last night. Not good. Must try harder.
10. Fags
I'm half way through reading this.
It better work, cause my fag ash days better be over soon as this is not a good look.




Tuesday, August 17, 2010

being accountable to you


So i'm back TO YO! and I need to be accountable to someone, something.

LESS CHAT MORE ACTION as Pete told me as we were swimming by the river at the weekend, yep, it's true, always chatting about how i'm gonna do this and that and nothing. So, i've decided to do something, like sit here on the computer whilst meant to be sorting out my desk/run a business. But, I have a reason (or another excuse?).

Goal list. Being accountable to someone. Something. You, computer.
So I'm going to try really hard to write a list of goals each week and spend 20 mins seeing if I've done them and next steps etc, referring back to the goals,seeing how realistic they are, how many achieved.

THE MOST IMMEDIATE LIST EVER. i.e. this month please, thank you.

- inventory - most important - I'm going to photo everything I have and then try to save it some orderly fashion - can you help with this? no, I'll have to ask my inter (YES! I have an intern!) Photo every piece, record it. Measure it. Price it - how much I bought it, how much profit...this may take longer.

- website - suuupper important - design/logo/upkeep - I have phoned the man, he no call me back, maybe find this other man to help me. Still super stuck on ideas I like, want, simplicity. The website is $450, so you get for what you pay for maybe? Simple, do I dabble in a logo/design? New ones I like is this one - very simple.
www.blackvelvetcircus.com - I really wish I'd thought of using a Polaroid first. Think has to be all white and maybe a picture of model on the front in this style with hyperlinks around, or keep it simple with just using photos. Either way aim is to meet with A man any geek to get website cogs in motion. Any ideas? Help me.



- set up basement as YO! HQ! so need to organize rails and set up a studio - mop, clean - idea to open basement for appointment only, needs to look like a mini shop, not a dark dingy basement. Photo next week. Ask Nique to have a look and advise.

- Photos - wider/bigger photo paper - blush colored (ok, this is not important)

- photo shoot! need to email models to see when are free and photo everything again and also lots of new stuff - will be long day, styling, pressing and uploading all on to website etc - also thinking maybe etsy store or ebay additionally to gain more interest. Maybe a blonde model - advertise for one more.

-- New stock - SHOPPING. OK, this is last on list as I feel people have seen old stock and it's just the stuff that didn't sell the first time round, so maybe a limit on what/how much, but feel like need some killer pieces for when website up.

- join a support group - meet up with other people who are starting businesses to get ideas and stop doing Charlie's head in.

LONG TERM/NEXT FEW MONTH GOALS:

- social marketing - people have stopped looking now at blog etc, so need to gain more interest - email press here/back in UK, get people to send it round work/friends back in UK - traffic to website - send some blog girls some free stuff so they can write about it on their blog (i.e. susie bubble and http://www.ameliasmagazine.com/magazine/fashion/ and lots more to add to this list)

- collaborate with new designers here in Portland to sell on site too - modern, affordable styles that fit in with trend - approach college once website up and running - inspired by nasty gal website who seem to be moving more away from vintage and into this, e.g. where the money at?

- develop YO! bridal/thrifty lines - consignment lines - wedding dresses and second hand dresses etc that aren't vintage, e.g. things from mine and friends wardrobe topshop, zara etc (like a mini ebay)

- learn how to use quickbooks to take a hold of finances, and not pay someone to do this for me

- get an iphone (personal and business course)

- have links with UK - freelance work as buyer for companies - sourcing prints/on trend pieces - contact buyers/old company - next time back in UK arrange meet ups?

- rent a studio so i can actually 'go to work' instead of pottering on the sofa (long term)

- SELL loads.

- have pop up shops here in portland once in a while, or open studio/basement for portlanders.

- have a mini team - aside from me (long term)

PERSONAL GOALS:
(Vintage fashion is a win-win. It’s about upcycling, recycling, thriftiness and great design. Telegraph link I just found)